Best Self-Hosted Alternatives to HubSpot
HubSpot costs about $240/year and keeps your data on its servers. These researched, open-source alternatives give you the same workflow on hardware you own — here's what each needs to run.
- A modern CRM without the seat-based markup
- Twenty — a clean, customizable CRM with a GraphQL API — the closest match to HubSpot's design polish.
- Sales, support, and marketing campaigns in one
- EspoCRM — covers HubSpot's core Hubs — sales pipeline, cases, and email campaigns — on a light LAMP box.
- CRM plus marketing automation as one suite
- Odoo — pairs CRM with email marketing, invoicing, and the rest of an ERP if you want HubSpot's breadth.
- The deepest workflow automation here
- SuiteCRM — SugarCRM-lineage workflow engine gets closest to HubSpot's marketing/sales automation depth.
- A simpler, pipeline-first alternative
- Frappe CRM — a clean Kanban pipeline if HubSpot's Hub sprawl is more than you actually need.
The alternatives
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Head-to-head
Modern, flexible, and RAM-hungry vs. lighter, traditional, faster to trust.
Long-established with no official Docker image vs. lighter, official image, easier to run.
Open core with the books behind Enterprise vs. the whole ERP under GPL.
Common questions
Are these HubSpot alternatives really free?
The software is open-source and free to run. Your only cost is the server it runs on — often a few dollars a month, less than most SaaS subscriptions.
How much server do I need to self-host one?
Most of these run comfortably on a small VPS — 1–2 GB of RAM is enough for a single-user or small-team setup. Each app's page lists its minimum RAM.
Will I lose features by leaving HubSpot?
It depends on the app. The alternatives below cover the core workflow; polish and integrations vary, so check each one's stack and difficulty before you commit.