Best Self-Hosted Web Analytics Tools

Self-hosted web analytics replaces Google Analytics with a dashboard on your own server — and, for most of the tools here, without cookies or a consent banner. The seven picks come in three weights: GoatCounter, Umami and Plausible are lightweight dashboards that answer how the site is doing; Matomo is the full, like-for-like Google Analytics replacement; Rybbit, Swetrix and OpenPanel are the newer ClickHouse-backed tools that add sessions, funnels, replays and product analytics. Decide how much analytics product you actually need first — the RAM floor and the install effort follow from that answer.

Web analytics

GoatCounter

The smallest serious web analytics server: a single statically compiled Go binary (or the project's own Docker image) writing to a SQLite file, with PostgreSQL optional for big sites. It counts unique visits without cookies or identifiers, tracks referrers, campaigns, browsers, locations and screen sizes, and offers a JavaScript-free tracking pixel, a backend API, and log-file import. Its own README says it doesn't need a GDPR notice. Licensed EUPL-1.2; the same author runs a free hosted service.

GoSQLite

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Web analytics

Matomo

The full-featured Google Analytics alternative — goals, e-commerce tracking, and 100% data ownership, with funnels and heatmaps available as paid premium plugins. Heavier than Plausible, but the closest like-for-like replacement for GA's depth.

PHPMariaDB

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Web analytics

OpenPanel

An open-source web and product analytics platform that pitches itself as "the power of Mixpanel with the ease of Plausible": funnels, cohorts, user profiles, session history and replay, A/B tests, revenue tracking, real-time dashboards, and SDKs for web, iOS/Android and server-side events — cookieless. Licensed AGPL-3.0; the documented install clones a dedicated git branch, a setup quiz writes .env, and a start script brings up seven containers (Caddy, PostgreSQL, Redis, ClickHouse, API, dashboard, worker). Free to self-host with unlimited events, per its pricing page.

TypeScriptNext.jsFastifyPostgreSQLClickHouseRedis

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Web analytics

Plausible

Lightweight, privacy-friendly web analytics in a single dashboard — no cookies, no personal data, GDPR-friendly by default. The Google Analytics replacement you can actually read.

ElixirClickHousePostgreSQL

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Web analytics

Rybbit

An open-source, privacy-friendly Google Analytics alternative that goes further than a pageview dashboard: sessions, unique users, bounce rate, real-time view, goals, retention, user journeys, funnels, session replays, custom events with JSON properties, and country → region → city maps — no cookies. Licensed AGPL-3.0 and installed by one setup script that starts Caddy, ClickHouse, PostgreSQL, Redis and the two app containers; it needs a domain pointed at the server because its tracking script must be served over HTTPS.

TypeScriptClickHousePostgreSQLRedis

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Web analytics

Swetrix

A cookieless, privacy-first Google Analytics alternative whose Community Edition bundles more than traffic: custom events, sessions and user flows, funnels, real-user performance monitoring and error tracking, with session replays available if you attach S3-compatible storage. The tracker script is under 5 KB. Licensed AGPL-3.0; the self-hosting repo's compose file runs the frontend, API, Redis and ClickHouse behind an nginx proxy. Alerts, email reports and the revenue/experiments/AI features are cloud-only.

TypeScriptNest.jsClickHouseRedis

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Web analytics

Umami

Privacy-focused, cookieless web analytics with funnels, journeys, retention, session replays and heatmaps in the free MIT build. Two containers (Next.js + PostgreSQL) and one script tag to install.

Next.jsPostgreSQL

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Head-to-heads in this category

AnalyticsSep 2026

GoatCounter

vs

Umami

A single Go binary on a SQLite file vs. the lightest modern analytics dashboard.

Read the verdict →

AnalyticsSep 2026

Matomo

vs

Plausible

The full GA replacement vs. the privacy-first dashboard.

Read the verdict →

AnalyticsAug 2026

Matomo

vs

Umami

GA-grade depth vs. analytics you can forget you're running.

Read the verdict →

AnalyticsSep 2026

OpenPanel

vs

Rybbit

Two AGPL newcomers on ClickHouse — one replacing Google Analytics, one replacing Mixpanel.

Read the verdict →

AnalyticsSep 2026

Plausible

vs

Umami

Polished and opinionated vs. featherweight and deeper.

Read the verdict →

AnalyticsSep 2026

Rybbit

vs

Plausible

The same cookieless, AGPL, 2 GB deal — one adds funnels, sessions and replays, one stays deliberately simple.

Read the verdict →